GoogleSales of Homeopathic Medicines to Reach $115 billion by 2015
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over the counter homeopathy

Homeopathic Products: A Growing Segment in OTC

12th September 2013

Sales of homeopathic and herbal medicines have grown by 16% in the past 5 years, up 3% per annum.  Sales were $6.4 billion in 2012 according to research firm Mintel and expected to grow to $115 billion by 2015.
 
 
Target Market Size and Trends for Alternative Medicine

According to the Global Industry Analysts, the global alternative medicine sector is expected to reach about $115 billion by 2015.
The current global market is estimated to be approximately $60 billion.
According to McKinsey & Company, every day, the number of people around the world using the Internet to look for health options is growing and people are now more open to alternative medicine.
Consumer interest in alternative treatments to combat cancer, diabetes, rheumatoid arthritis, and other illnesses is increasing across the globe as healthcare costs continue to rise. Complementary and alternative medicine currently provide healthcare to about 75 percent of the population in developing nations and over 50 percent of the population in the developed word for lifestyle-related diseases such as diabetes and hypertension.
The world market for alternative medicine is experiencing robust growth triggered by growing demand for nature-based products and a belief that herbal products cause minimal side effects when compared to modern medicines.

 


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